Meet your new makeup essential. The e.l.f. Power Grip Primer is a game-changing gel-based formula that does far more than just prep your skin. It grips your makeup firmly in place while delivering a surge of hydration that keeps your complexion looking plump, smooth, and naturally radiant from morning to night.
Infused with hyaluronic acid, this powerhouse primer locks in moisture, visibly minimizes the appearance of pores, and creates a flawless, even canvas for foundation, concealer, or any makeup you love. Its translucent, clear finish makes it universally flattering across all skin tones and types, including oily, dry, combination, and sensitive skin. Non-comedogenic and lightweight, it never clogs pores or feels heavy on the skin.
Simply pat it onto your face with your fingertips, allow a few seconds to set, and experience the difference a truly gripping primer makes. Proudly vegan and double-certified cruelty-free by both PETA and Leaping Bunny, it is beauty you can feel genuinely good about wearing every single day.
